Big Brother: Season 23
Account Management | Creative Direction | Client RelationsManaged creative team of 5 for Cashmere Agency on the CBS Network account for top-rated reality show, Big Brother. Responsible for day-to-day planning, management and execution across all social media platforms. Main point of day-to-day contact for CBS, ensuring updates on timelines, deliverables and scope issues, and translating client feedback to Cashmere.
TikTok
Launched a brand new TikTok strategy for the new season with 2-3 videos per week incorporating relevant trends, talent-centered videos, and popular show moments. Earned thousands of video views and engagement for each video.
Content
Created 300 social assets to use across Instagram, Twitter, Facebook and TikTok for season 23. Brainstormed new ideas daily to present to CBS. Ramped up our community management strategy on Instagram and Twitter. Planned and executed live tweets for each new episode.
The Fans
Big Brother has a huge fandom across social platforms, and fans definitely took notice when our team was leading the charge!
