Minecraft
Social Media Management | Social Strategy | Reporting | Cross-Departmental CollaborationOwned multiple KPIs creating social media campaigns for an audience of 408k. Collaborated closely to coordinate campaigns across departments including PR, Marketing, Creative teams, etc. Revamped social strategy on Twitter with a community management plan, new creative, and a distinguished voice
Social Management
Spearheaded social strategy for Minecraft Dungeons and Minecraft Marketplace Guided the social media art Team to create daily social assets. Brainstormed copy and new ideas to test on all KPIs including the flagship Minecraft handles. Ensured our brands participated in relevant social trends on Twitter and Instagram.
Game launch
Launched a brand new game, Minecraft Legends, set in the Minecraft universe. Created the social strategy by working closely with the marketing, PR, and social media art teams. Ensured all deliverables and strategy were in line with the creative brief.