E! Entertainment
Social Strategy | Copywriting | Talent Relations | Social Analytics | Asset Creation
Keeping Up With The Kardashians + Total Bellas + Very Cavallari + The Bradshaw Bunch
Dr. 90210 + Botched + Total Divas + Flip It Like Disick
Revenge Body + People’s Choice Awards + Hollywood Medium Flip it like Disick
Scripted, directed, and produced a fun social game for Khloé Kardashian and Scott Disick to play to promote their upcoming premieres for Revenge Body and Flip It Like Disick. Managed all social content and calendars for each show. Increased Instagram followers by 100k in 3 months for Flip It Like Disick.
TOTAL BELLAS
Created social campaigns for one of E!'s top-rated series, Total Bellas. Worked with The Bella twins to film social content and promote each new season. Managed content/calendar approvals, wrote social copy, and increased season-over-season primetime metrics by +102%.
THE BradshAW BUNCH
Concepted and launched the first paid, talent Twitter Q&A starring Terry Bradshaw earning over 1.1M impressions and 13.2k engagements for the premiere of E!'s new series, The Bradshaw Bunch.
dr. 90210
Scripted and directed pre-premiere talent social shoot via Zoom. Worked closely with all 4 doctors to produce Instagram Story Q&A's answering fan questions. Delivered custom social content to each doctor on a weekly basis. Managed content/calendar approvals, wrote copy and live-tweeted each episode.
social copy
Wrote social copy for E! series, @eentertainment, and E!'s Tiktok.
revamped E!'s twitter voice to be witty + clever.
provided copy guidance to outside partners and managed copy approvals.
tik tok
created tiktok content using existing, and custom, assets from our series.
Established authentic voice + tone for E!'s tiktok audience.
gained 1m followers in six months.
increased engagement heavily for the network as users began using our audio in their own videos.